Customer Retention
Personalised retention journeys using customer events and communication channels.
Supplier popularity26%By Smartico
CRM Automation
Player segmentation, event-triggered journeys and multichannel communication within Smartico.
The offering
What CRM Automation does
CRM Automation uses player events and segments to run scheduled or behaviour-triggered communication. Campaign activities can combine messages with points, bonuses or other gamification actions.
It shares the Smartico platform with Gamification. Evaluate the completeness of the event feed and reward integration before comparing campaign functionality.
Who should explore it?
CRM teams connecting lifecycle communication with player rewards.
- Welcome journeys
- Behaviour-triggered communication
- Campaign experimentation
Documented capabilities
- Journey builder
- Dynamic segments
- Control groups
Reported in the linked public sources. We have not independently tested these capabilities.
Product details
- Product role
- Player segmentation, event-triggered journeys and multichannel communication within Smartico.Source
- Delivery and integration
- Supplier-supported data and front-end integration; public guides include a bonus API.Source
- Pricing and packaging
- Monthly-active-user tiers; CRM and gamification are bundled. Numerical quote required.Source
- Scope and coverage
- Online casino and sportsbook lifecycle marketing.Source
- Channels
- Email, SMS, push, pop-ups and inbox.Source
- Experimentation
- Control groups and conversion rules are documented.Source
- Data inputs
- Player events and dynamically defined player segments drive campaigns.Source
- Triggers
- Scheduled campaigns and journeys triggered by player events.Source
Delivery & commercial details
- Delivery & integration
- Supplier-supported data and front-end integration; public guides include a bonus API.Source
- Pricing
- Monthly-active-user tiers; CRM and gamification are bundled. Numerical quote required.Source
Confirm market availability, rights, service levels and contractual terms for your implementation. API availability alone does not establish a named integration.
Buyer questions, answered
Can journeys deliver rewards?
Yes. Documented activities include points, bonuses and gamification actions.
SourceDoes Smartico support scheduled campaigns?
Yes, alongside journeys triggered by player events.
SourceIs gamification included?
The supplier says CRM and gamification share the same package.
Source