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SuppliersReelPlay
Games

ReelPlay

Original slot content and development support for partner studios.

Popularity25%Estimated · low confidence
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Products & services

Separate profiles. Specific capabilities.

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Game Development Services Slot games

About ReelPlay

ReelPlay is a Sydney-based game studio that develops casino slots and helps other studios take their games to market. Founded as Chance Interactive in 2014, it adopted the ReelPlay name in 2019. Its own content includes the Infinity Reels and 10K Ways families.

The studio also markets mathematics, game-build, integration and commercial support. Buyers should separate licensing an existing ReelPlay game from commissioning work on a partner’s own intellectual property.

Where this supplier fits

Casino content buyers and studios commissioning development or distribution support.

Company-level capabilities

  • Original slots
  • Game mathematics
  • Game-build and animation services
  • Integration and commercial support

These reflect the supplier's public descriptions. Check individual products for scope; a company capability does not automatically apply to every offering.

Questions for your evaluation

Use these to confirm the details for your business and market.

  1. Which games are ReelPlay-owned and which belong to partner studios?
  2. What development deliverables and intellectual-property rights are included?
  3. Which distribution routes and target jurisdictions are covered by the proposal?

Commercial-reach estimate

ReelPlay popularity

25/100

An estimated index of documented commercial footprint and geographic reach. It is not market share, customer satisfaction or a product recommendation.

Low evidence confidence0% of weighted inputs documentedChecked 8 Oct 2026
Commercial footprint 80% weightNot publicly confirmed

No aggregate of supplied customer companies or operator brands was verified in the reviewed official material.

Scope: No complete supplier-wide commercial total was verified; no inferred proxy is substituted.

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Geographic reach 20% weightNot publicly confirmed

No aggregate of countries with actual commercial delivery was verified. Licensing jurisdictions, languages and potential distributor reach are not active country totals.

Scope: No complete supplier-wide commercial total was verified; no inferred proxy is substituted.

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Source review confirms the recorded declaration, not an independent audit of every customer. Brands, customer groups and merchants are different units. Employee and follower counts do not affect this score.

The website distinguishes operator, aggregator and development partners but does not provide a verified current commercial total. No logos are counted. The public news archive contains historical deals, which are not treated as a complete active customer list.

Popularity methodology

Buyer questions, answered

Is Chance Interactive a different studio?

The official company history says Chance Interactive was founded in 2014 and rebranded to ReelPlay in 2019.

Source
Does ReelPlay work with other game developers?

Yes. It offers partner studios support in game build, mathematics, animation, integration and commercial licensing.

Source
Where is ReelPlay based?

The company describes its team as based in Sydney, Australia.

Source

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