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SuppliersUltraPlay
AffiliatesPlatformsSportsbook

UltraPlay

iGaming operator infrastructure, sports and esports betting technology and affiliate software.

Popularity51%Estimated · medium confidence
Explore 4 products

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Products & services

Separate profiles. Specific capabilities.

Open a product to explore its capabilities, delivery and sources, or browse its type to compare alternatives.

Affiliate management software Live odds Platforms & player account management Pre-match odds Sportsbook platforms

About UltraPlay

UltraPlay supplies an iGaming platform, sportsbook technology, esports betting content and affiliate tools. Its public portfolio offers full platform and embedded delivery approaches.

Map those products to the systems you plan to keep. Define account and wallet ownership, the sports trading responsibilities and the data required by the affiliate system. Compare the same implementation scope and acceptance scenarios, with approvals and third-party commercial arrangements identified separately.

Where this supplier fits

Operators selecting core infrastructure or additional sports, esports and affiliate components.

Company-level capabilities

  • iGaming platform
  • Sports and esports offer
  • Affiliate management

These reflect the supplier's public descriptions. Check individual products for scope; a company capability does not automatically apply to every offering.

Questions for your evaluation

Use these to confirm the details for your business and market.

  1. Which modules can work with our current platform?
  2. Who controls prices, settlement and risk overrides?
  3. Which components require separate provider agreements?

Commercial-reach estimate

UltraPlay popularity

51/100

An estimated index of documented commercial footprint and geographic reach. It is not market share, customer satisfaction or a product recommendation.

Medium evidence confidence80% of weighted inputs documentedChecked 8 Oct 2026
Commercial footprint 80% weight50+ iGaming brands

The official iGaming Platform page states 50+ iGaming brands; no reporting date is supplied.

Scope: Supplier-reported brands associated with the platform, not distinct customer companies and not a claim about adoption of each product.

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Geographic reach 20% weightNot publicly confirmed

An unambiguous aggregate count of countries with customer operations was not established.

Scope: Office locations, available currencies, content coverage and licensing assistance are not customer-country counts.

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Source review confirms the recorded declaration, not an independent audit of every customer. Brands, customer groups and merchants are different units. Employee and follower counts do not affect this score.

Commercial input preserves the supplier’s 50+ iGaming-brand statement. Brands are not distinct customer companies. No aggregate customer-country count is inferred from sports coverage or licensing.

Popularity methodology

Buyer questions, answered

Which main product areas does UltraPlay offer?

Operator platforms, sports and esports betting, and affiliate software.

Source
Does the iGaming platform include player-account functions?

Player-account management is explicitly listed.

Source
Is an embedded esports configuration offered?

The supplier documents API and iframe routes.

Source

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