Sirplay

Sportsbook and casino software with selectable delivery and trading responsibilities.

Popularity54%Estimated · medium confidence
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Products & services

Separate profiles. Specific capabilities.

Open a product to explore its capabilities, delivery and sources, or browse its type to compare alternatives.

About Sirplay

Sirplay supplies B2B sportsbook and casino software. Its sportsbook includes pre-match and live markets, bet-slip configuration, Bet Builder and the Sport Manager back office. The casino offer combines third-party game content with provider activation and lobby controls. White-label, turnkey, iFrame and API are delivery options; crypto and Web3 are configured modules.

Choose the operating responsibilities before comparing packages. A turnkey sportsbook places trading and daily operations with the operator’s team; the white-label option describes supplier-managed platform and risk work. Define the selected limits, review permissions, account interfaces and content rights. Sirplay’s platform terms retain supplier IP and place licensing and player-funds duties with the operator or its payment providers.

Where this supplier fits

Bookmakers and casino operators comparing software delivery with a defined trading and operations model.

Company-level capabilities

  • Pre-match/live sportsbook software
  • Bet-slip and Bet Builder configuration
  • Trading limits and manual controls
  • Casino provider and lobby management

These reflect the supplier's public descriptions. Check individual products for scope; a company capability does not automatically apply to every offering.

Questions for your evaluation

Use these to confirm the details for your business and market.

  1. Who runs trading, risk and the back office in our package?
  2. Which account, wallet and interface responsibilities remain with us?
  3. Which content rights and platform licence are in the proposal?

Commercial-reach estimate

Sirplay popularity

54/100

An estimated index of documented commercial footprint and geographic reach. It is not market share, customer satisfaction or a product recommendation.

Medium evidence confidence100% of weighted inputs documentedChecked 8 Oct 2026
Commercial footprint 80% weight40+ bookmakers

The current homepage states that Sirplay works with 40+ bookmakers in 11 countries.

Scope: Supplier-level B2B bookmaker relationships; not player counts, connected content providers, brands inferred from logos or individual-product adoption.

View source
Geographic reach 20% weight11 countries

The current homepage places the 40+ bookmaker relationships in 11 countries.

Scope: Countries associated with the stated bookmaker customer footprint, not software availability, certification territories or country-picker options.

View source

Source review confirms the recorded declaration, not an independent audit of every customer. Brands, customer groups and merchants are different units. Employee and follower counts do not affect this score.

Universal commercial-reach-v2 supplier footprint. Original units and scope are retained; undated asOf is null and missing evidence remains null. Workforce is context only.

Popularity methodology

Buyer questions, answered

Who runs trading in each delivery model?

The sportsbook comparison assigns trading and operations to the operator for turnkey delivery, while the white-label option describes Sirplay-managed platform and risk work. Confirm the specific responsibility schedule.

Source
Can casino content be selected by the operator?

Casino Manager allows providers and games to be activated or disabled, grouped into lobby lists and selected from new releases. Obtain the content rights for the intended market.

Source
Does software procurement transfer the platform IP or operating licence?

The platform terms retain platform IP with Sirplay, except the operator’s supplied brand assets. Operator licences, player controls and funds remain separately assigned responsibilities.

Source