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SuppliersOptiKPI
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OptiKPI

iGaming CRM with player analytics, lifecycle campaigns and AI-assisted workflows.

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Products & services

Separate profiles. Specific capabilities.

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CRM platforms Player analytics

About OptiKPI

OptiKPI supplies an integrated CRM and customer-data platform for iGaming retention teams. The offer combines player profiles, segmentation, campaign execution, workflow automation and analytical reporting. The official website identifies Gaming Crafts Oy as the company behind the brand.

The current AI presentation describes assistance with player analysis, audiences and campaign content while retaining human review before execution. Plan and add-on differences should be checked for the intended reporting, integrations and deployment; published marketing outcomes are not contractual results.

Company identity
The official website identifies Gaming Crafts Oy in its company contact details.Source
Product scope
CRM, customer-data, player-profile and reporting modules are presented as one platform.Source

Where this supplier fits

Operators connecting player analysis with controlled CRM campaigns.

Company-level capabilities

  • CRM and lifecycle workflows
  • Player profiles and analytics
  • Campaign experimentation
  • AI-supported analysis and content

These reflect the supplier's public descriptions. Check individual products for scope; a company capability does not automatically apply to every offering.

Questions for your evaluation

Use these to confirm the details for your business and market.

  1. Which player events, identity rules and messaging connections are included?
  2. Which reporting and Customer 360 capabilities are in the quoted package?
  3. How are control groups, human approval and campaign permissions configured?

Buyer questions, answered

Does OptiKPI combine CRM and player analytics?

Yes. The platform page describes segmentation, campaigns, customer profiles and analytical reporting in a shared offer.

Source
How are Customer 360 and reporting packaged?

They are presented within the OptiKPI platform. Confirm which modules and add-ons are included in the selected package.

Source
Does the AI workflow require review?

The current homepage explicitly describes human review and approval before AI-supported execution.

Source

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