Managed Trading Services
Managed racing trading covering prices, risk, market operations and settlement.
Supplier popularity76%BetMakers
Racing data, managed trading and wagering platforms for operators and rights holders.
Popularity76%Explore the offering
Products & services
Open a product to explore its capabilities, delivery and sources, or browse its type to compare alternatives.
RaceBook+
An embedded or standalone racing betting experience backed by BetMakers data and trading.
Supplier popularity76%Racelab
Racing form and analytical content with ratings, speed maps and runner-level insights.
Supplier popularity76%About BetMakers
BetMakers Technology Group supplies racing and wagering technology through its betting-services and Global Tote businesses. The portfolio spans data, fixed-odds trading and operator-facing platforms.
Buyers can evaluate a managed service, an embedded racing interface or a data product separately. A proposal should identify the responsible group entity and distinguish fixed-odds functions from tote infrastructure.
Where this supplier fits
Bookmakers, racing organisations and wagering businesses assessing racing technology or outsourced trading.
Company-level capabilities
- Racing data
- Fixed-odds technology
- Managed racing trading
- Racing front ends
- Tote infrastructure
These reflect the supplier's public descriptions. Check individual products for scope; a company capability does not automatically apply to every offering.
Questions for your evaluation
Use these to confirm the details for your business and market.
- Which group entity will supply and support the selected product?
- Does the proposed service cover fixed odds, tote betting or both?
- Which data, trading and interface components are separately priced?
Commercial-reach estimate
BetMakers popularity
An estimated index of documented commercial footprint and geographic reach. It is not market share, customer satisfaction or a product recommendation.
Commercial footprint 80% weight200+ global customers
The investor centre discloses 200+ global customers.
Scope: Group-wide customer total; not customers of an individual subsidiary or product.
View sourceGeographic reach 20% weight30+ countries
The company describes serving licensed betting operators in more than 30 countries.
Scope: Group-level geographic footprint; its separate count of wagering licences is excluded.
View sourceSource review confirms the recorded declaration, not an independent audit of every customer. Brands, customer groups and merchants are different units. Employee and follower counts do not affect this score.
All three website totals are undated group disclosures. Team members may have a wider scope than payroll employees; the official LinkedIn page separately declares 201–500 employees. Licence counts are not country counts. Under commercial-reach-v2, workforce figures are retained as company context and do not affect the score. Only commercial footprint and geographic reach are scored.
Popularity methodologyBuyer questions, answered
Are all BetMakers products tote products?
No. The group also publishes fixed-odds, data and platform offers alongside its Global Tote business.
SourceHow does RaceBook+ relate to its trading services?
RaceBook+ is an operator-facing racing experience backed by the group’s data and trading technology; the managed service is also separately described.
Source