Axom Gaming Platform
Behaviour-based decisions on player actions, incentives and timing.
Supplier popularity25%By Bloomreach
Bloomreach Marketing Automation
Customer-data-driven marketing journeys with scenario triggers, channel actions, personalisation, testing and consent controls.
The offering
What Bloomreach Marketing Automation does
Bloomreach Marketing Automation joins customer data to personalised campaign journeys. Its current iGaming offering applies the product to player segmentation and communications. The Engagement documentation explains the scenario builder: customers enter through a trigger, move through actions and operators, and can follow different branches or test variants. Email, push and webhook actions are documented, with additional channel scope selected in the product agreement.
Map your player identifiers, events and permission categories before building a journey. Include account and responsible-gambling eligibility changes in the targeting and suppression design. Preview the flow, test the actions and verify provider responses before launch. Confirm which channels and Loomi AI tools are included, and how marketing activity is reported back to your operator systems.
Who should explore it?
CRM teams managing permission-aware campaigns and personalised player journeys from connected customer data.
- Build and test an eligible player lifecycle campaign
- Update communication journeys when consent or account eligibility changes
Documented capabilities
- Data-driven segmentation and personalisation
- Scenario triggers, actions and branching
- Email/push/webhook journey actions
- A/B testing and preview
- Consent-category management
Reported in the linked public sources. We have not independently tested these capabilities.
Product details
- Marketing role
- Join customer data to personalised campaign journeys and channel actions.Source
- Journey control
- Scenario triggers determine entry; actions and operators control the subsequent flow.Source
- Documented actions
- Email, push notifications and webhooks are documented scenario actions; agree other channel/provider scope.Source
- Testing and experimentation
- Branching and A/B tests with scenario preview and testing before launch.Source
- Permission controls
- Consent categories and customer-profile changes govern subscription permissions; import the operator’s eligibility rules into the journey design.Source
- Pricing structure
- Platform/products plus usage; selected channel/app/AI scope and optional AI-agent add-ons.Source
Delivery & commercial details
- Delivery & integration
- Hosted marketing platform using connected customer data and documented scenarios. Native channels, messaging providers and custom integrations require implementation scoping.
- Pricing
- Custom platform/product and usage pricing. Selected channels, applications and AI tools affect the package; AI-agent add-ons are chosen separately in the current pricing structure.Source
Confirm market availability, rights, service levels and contractual terms for your implementation. API availability alone does not establish a named integration.
Buyer questions, answered
Can a journey be tested before it sends live messages?
The scenario documentation includes previews, test events and test emails, alongside branching and A/B testing. Use them to validate the chosen audience and action flow.
SourceHow do consent changes reach campaigns?
Consent can be granted or revoked in the customer profile or through scenario actions. Valid consent data must be loaded and categories mapped to the campaign’s subscription policy.
Source