Bloomreach Marketing Automation
Customer-data-driven marketing journeys with scenario triggers, channel actions, personalisation, testing and consent controls.
Supplier popularity85%By Braze
Braze Customer Engagement Platform
Customer-data activation and Canvas journeys with behavioural triggers, branching, cross-channel messages and experiments.
The offering
What Braze Customer Engagement Platform does
The Braze Customer Engagement Platform brings customer data, channel communications and journey orchestration together. Canvas is its visual journey environment, with real-time behavioural triggers, branching, message priority and experiments. The current Gaming & Gambling page applies the platform to gambling CRM as well as video games.
Map the player identifiers, events and permissions that each journey needs. Configure eligibility, suppression and frequency controls using operator-supplied data, then test messages and reporting across the selected channels. Distinguish a journey action from the downstream provider’s delivery result. Agree the platform edition, user/profile allocation, Action Credits and optional services before comparing the commercial proposal.
Who should explore it?
CRM teams orchestrating player journeys and measuring communication variants across agreed channels.
- Build an eligible player onboarding journey
- Compare communication variants and later player events
Documented capabilities
- Canvas visual journey builder
- Behaviour/event-triggered communication
- Branching and message prioritisation
- Cross-channel coordination
- Journey and message experiments
Reported in the linked public sources. We have not independently tested these capabilities.
Product details
- Platform role
- Customer-data activation, messaging and journey orchestration in one engagement platform.Source
- Journey entry
- Live customer behaviour, interactions and connected-stack updates can initiate journeys or messages.Source
- Channel scope
- Email, mobile-app, web, SMS and WhatsApp are among marketed channels; enable only the agreed and permitted scope.Source
- Testing
- Message and whole-journey experiments with branching and performance reporting.Source
- Commercial structure
- Platform edition, active users/profiles, pooled Action Credits, services and optional add-ons.Source
Delivery & commercial details
- Delivery & integration
- Hosted platform with connected customer data and configured Canvas journeys. Scope data collection, identity mapping, channel/provider setup and response monitoring.
- Pricing
- Platform edition plus Monthly Active Users/profiles, an Action Credits allowance and services; optional add-on SKUs are selected separately.Source
Confirm market availability, rights, service levels and contractual terms for your implementation. API availability alone does not establish a named integration.
Buyer questions, answered
Can activity start or change a journey?
Canvas supports triggers based on customer behaviour and connected-stack updates, plus branching on preferences and activity. Map the relevant player events in implementation.
SourceWhat are Action Credits?
They are a pooled contractual usage allowance consumed by selected channels and certain AI features. Each action has its own credit cost; confirm the allocation and enabled products.
Source