Lottery Brand Licensing
Licensing and coordination for Team USA/LA28, U.S. Soccer and Harlem Globetrotters properties in lottery products.
Supplier popularity25%Product directory
Lottery Brand Licensing
Rights and coordination to use sports, entertainment or other licensed properties in lottery products.
1 product
Supplier popularity · Public-source research · Select up to three to compare
Popularity reflects the supplier’s estimated public scale, not the performance of an individual product. See the method →
Before you shortlist
How to evaluate lottery brand licensing
Begin with the lottery product, property and territory you intend to launch. Compare the exact rights offered for printed scratch tickets, digital instant games and other lottery categories. The presence of a familiar brand in a supplier’s portfolio does not establish that every format or territory is available.
Request the permitted assets, approval process, licence term, exclusivity and commercial commitments for the selected property. Name the game developer and platform separately from the rights provider. Plan brand-owner approvals alongside game production and lottery acceptance so that a licence proposal and a finished game are evaluated on their respective scopes.
What to compare
01
Licensing role
Does the supplier provide brand rights, coordination or an associated production service?
02
Represented properties
Which properties are currently available for the intended lottery?
03
Lottery product scope
Which printed, digital and other lottery formats are permitted?
04
Rights and territories
What territories, term, approvals and exclusivity apply to the selected licence?
05
Brand adaptation
Which assets and adaptations may the game developer use?
06
Delivery responsibilities
Who coordinates rights, creative approval, game development and launch?
07
Commercial terms
What royalties, minimum guarantees and production fees are included?
Buyer questions, answered
Can brand licences cover both printed and digital lottery games?
EQL’s current offer explicitly spans instant scratch games, eInstants and other lottery verticals. Confirm the formats authorised for the individual property.
SourceWhich properties illustrate this licensing category?
EQL currently represents Team USA/LA28, U.S. Soccer and the Harlem Globetrotters for lottery products. Their available rights should be assessed separately.
SourceDoes a listed brand establish worldwide rights?
No. The EQL page specifically describes the Harlem Globetrotters offer for U.S. lotteries. Obtain the territory and product terms for each property before production.
Source