Lottery Brand Licensing
Licensing and coordination for Team USA/LA28, U.S. Soccer and Harlem Globetrotters properties in lottery products.
The offering
What Lottery Brand Licensing does
EQL represents sports and entertainment properties for lottery use, across printed instant scratch games, digital eInstants and other lottery categories. Its current portfolio names Team USA/LA28, U.S. Soccer’s national teams and the Harlem Globetrotters. The Globetrotters offer is explicitly directed at U.S. lotteries.
This is a rights procurement and coordination decision alongside game development. A lottery should request the exact property, assets, formats, territory, term and brand-owner approval process. Agree any royalty or minimum commitment and identify the developer responsible for adapting the licensed property into the finished lottery product.
Who should explore it?
Lotteries planning a branded printed or digital product and needing the associated property rights and approval route.
- Scope a sports-branded lottery game
- Obtain rights for a branded printed and digital instant programme
Documented capabilities
- Lottery-focused brand representation
- Printed and digital instant product scope
- Sports and entertainment properties
- Property-specific licensing coordination
Reported in the linked public sources. We have not independently tested these capabilities.
Product details
- Service role
- Brand-rights representation and licensing for lottery products.Source
- Current properties
- Team USA/LA28, U.S. Soccer and Harlem Globetrotters.Source
- Product formats
- Instant scratch games, eInstants and other lottery verticals, subject to the selected property’s terms.Source
- Territory scope
- Harlem Globetrotters is expressly offered to U.S. lotteries; obtain the precise territory and term for each property.Source
Delivery & commercial details
- Delivery & integration
- Agree the property-specific licensing contract and approval route with EQL, then coordinate creative adaptation, game development and lottery acceptance with the named parties.
- Pricing
- Request licence fees or royalties, any minimum guarantee, exclusivity terms and separate creative or game-production costs.
Confirm market availability, rights, service levels and contractual terms for your implementation. API availability alone does not establish a named integration.
Buyer questions, answered
Is this limited to digital lottery games?
No. EQL explicitly describes printed instant scratch games and digital eInstants within its licensing scope.
SourceDoes the service include every stage of game development?
The licensing page describes brand representation and product opportunities. Scope game production, platform delivery and acceptance separately in the selected proposal.
Source