Sporting Risk

Sports pricing and Bet Builder technology built around team and player markets.

Popularity25%Estimated · low confidence
Explore 2 products

Explore the offering

Products & services

Separate profiles. Specific capabilities.

Open a product to explore its capabilities, delivery and sources, or browse its type to compare alternatives.

About Sporting Risk

Sporting Risk develops sports-pricing models and betting technology. Its portfolio combines odds services with a BetBuilder API and related trading tools.

The published coverage includes football, basketball and ice hockey. An operator evaluating the supplier should compare the exact competition and market schedule, then decide whether to consume prices directly or use the combined-bet experience.

Founded
2017.Source
Headquarters
London, United Kingdom.Source
Published sports
Football, basketball and ice hockey.Source

Where this supplier fits

Sportsbooks seeking player props, specialist pricing or a configurable Bet Builder.

Company-level capabilities

  • Player and team props
  • Core sports markets
  • Bet Builder
  • In-play pricing
  • Betting interfaces

These reflect the supplier's public descriptions. Check individual products for scope; a company capability does not automatically apply to every offering.

Questions for your evaluation

Use these to confirm the details for your business and market.

  1. Which props and competitions are supported before and during play?
  2. Which Bet Builder formats are included in the agreed package?
  3. What interface and settlement responsibilities remain with our platform?

Commercial-reach estimate

Sporting Risk popularity

25/100

An estimated index of documented commercial footprint and geographic reach. It is not market share, customer satisfaction or a product recommendation.

Low evidence confidence0% of weighted inputs documentedChecked 8 Oct 2026
Commercial footprint 80% weightNot publicly confirmed

No quantified supplier-wide B2B clients total established in the reviewed official material.

Scope: Unknown is not zero; no aggregate is inferred from individual relationships.

View source
Geographic reach 20% weightNot publicly confirmed

No quantified supplier-wide countries served total established in the reviewed official material.

Scope: Unknown is not zero; no aggregate is inferred from individual relationships.

View source

Source review confirms the recorded declaration, not an independent audit of every customer. Brands, customer groups and merchants are different units. Employee and follower counts do not affect this score.

The employee band is undated. Named operator relationships establish examples, not an aggregate customer or country total. Under commercial-reach-v2, workforce figures are retained as company context and do not affect the score. Only commercial footprint and geographic reach are scored.

Popularity methodology

Buyer questions, answered

What does Sporting Risk provide beyond match odds?

Its portfolio includes player and team props, promotional markets, micros and betting technology.

Source
What are FlexBuilder and Same Game Pick ’Em?

They are formats within Sporting Risk’s Bet Builder Suite. FlexBuilder allows a chosen hit threshold; Same Game Pick ’Em uses Yes/No player props with selection-count and multiplier choices.

Source