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SuppliersSift
Compliance

Sift

Payment fraud and account takeover prevention.

Popularity81%Estimated · medium confidence
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Products & services

Separate profiles. Specific capabilities.

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Fraud prevention

About Sift

Sift develops fraud-prevention software for digital businesses. Its online gambling proposition addresses deposit risk, account takeover and account abuse. Payment Protection and Account Defense target different parts of that journey within a shared risk platform.

The platform combines customer activity with network intelligence and configurable decisions. Buyers should evaluate its signals and workflows against their own fraud patterns, approval policies and review capacity.

Where this supplier fits

Gaming fraud teams evaluating payment-risk decisions and protection against account takeover.

Company-level capabilities

  • Payment fraud assessment
  • Account takeover detection
  • Configurable risk workflows

These reflect the supplier's public descriptions. Check individual products for scope; a company capability does not automatically apply to every offering.

Questions for your evaluation

Use these to confirm the details for your business and market.

  1. Which gaming events and outcome labels should we send?
  2. How can policies be tested before affecting live players?
  3. What evidence supports performance on our markets and fraud mix?

Commercial-reach estimate

Sift popularity

81/100

An estimated index of documented commercial footprint and geographic reach. It is not market share, customer satisfaction or a product recommendation.

Medium evidence confidence80% of weighted inputs documentedChecked 8 Oct 2026
Commercial footprint 80% weight700+ brands

The current homepage states that Sift protects 700+ global brands without a reporting date.

Scope: Global customer brands across sectors; not distinct customer companies, iGaming-only customers or individual product adoption.

View source
Geographic reach 20% weightNot publicly confirmed

No numeric total of countries with customer deployments was confirmed; supported document or payment coverage is not a deployment count.

Scope: Countries with commercial customer deployments.

Source review confirms the recorded declaration, not an independent audit of every customer. Brands, customer groups and merchants are different units. Employee and follower counts do not affect this score.

700+ uses the supplier’s explicit unit of global brands across sectors. Annual events, digital identities and gambling market-share claims are not commercial customer inputs.

Popularity methodology

Buyer questions, answered

Does Sift have a gambling-specific proposition?

Yes. Its online gambling page addresses payment risk, account takeover and account abuse for gaming businesses.

Source
How are the two listed products separated?

Payment Protection focuses on transaction decisions; Account Defense focuses on account access and session risk.

Source
Does the 700+ brand figure describe gaming operators?

No. Sift reports more than 700 global brands across its wider customer base. This is not an iGaming-only or product-specific adoption figure.

Source

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