Betting Odds API
Aggregated pre-match and in-play sportsbook prices, including props, futures and historical line movement.
Supplier popularity66%By Sportradar
Alpha Odds
A pricing model that adapts pre-match and in-play odds to an individual sportsbook’s exposure and betting activity.
The offering
What Alpha Odds does
Alpha Odds is Sportradar’s named pricing model for a sportsbook’s own book. Liability, turnover and player behaviour inform automatic price adjustments. It can be consumed through an API by an operator’s trading team or used within Managed Trading Services.
The optional OneFeed route needs configuration-level review. Its technical documentation lists restrictions that buyers should resolve before relying on third-party content compatibility.
Who should explore it?
Sportsbook trading teams comparing a liability-aware pricing layer with a standard odds supply.
- Evaluate prices tailored to the operator’s book
- Apply pre-match and in-play pricing
- Scope an optional OneFeed integration
Documented capabilities
- Liability-aware price adjustments
- Pre-match and in-play odds
- Standalone API route
- Use within Managed Trading Services
Reported in the linked public sources. We have not independently tested these capabilities.
Capability evidence
Product evidence reviewed · Reviewed · Review due
Documented means supported by the cited supplier material, not independently tested. Unknown is not a negative finding. Conditional capabilities do not count as strict matches. Evidence applies to the named product only; it does not establish live integrations, contractual availability or measured outcomes.
| Capability | Evidence status | Scope and sources |
|---|---|---|
| Pre-match odds | Documented | The named model supplies personalised prices before events.
|
| Live odds | Documented | The named model updates betting prices during play.
|
| Player prop odds | Not established | The available product evidence does not establish this capability. |
| Bet Builder pricing | Not established | The available product evidence does not establish this capability. |
| Odds feed API | Documented | Sportradar documents a standalone API route for Alpha Odds.
|
| Market settlement feed | Not established | The available product evidence does not establish this capability. |
| Odds customisation | Not established | The available product evidence does not establish this capability. |
| Multi-bookmaker odds | Not established | The available product evidence does not establish this capability. |
Product details
- Product role
- An automated pricing model for an operator’s own sportsbook.Source
- Input data
- Uses liability, turnover and player betting behaviour.Source
- Pricing models
- Adjusts prices as exposure changes.Source
- Pre-match odds
- Supplies personalised pre-event prices.Source
- Live odds
- Updates personalised prices during play.Source
- Delivery
- Standalone API, or within Managed Trading Services.Source
- Integration
- For OneFeed, confirm producer support. UOF Alpha Odds support is listed as in progress, and the documentation excludes combining Alpha Odds with enhanced InnBets/InnPlay.Source
Delivery & commercial details
- Delivery & integration
- Standalone API, or within Managed Trading Services.Source
- Pricing
- The reviewed Alpha Odds pages do not publish fees. Request terms for the selected integration and content scope.
Confirm market availability, rights, service levels and contractual terms for your implementation. API availability alone does not establish a named integration.
Buyer questions, answered
Is Alpha Odds the same as Managed Trading Services?
No. Alpha Odds is the pricing model; MTS is the broader managed trading and risk service that can use it. MTS responsibilities depend on the chosen operating arrangement.
SourceCan an operator use Alpha Odds without managed trading?
Sportradar documents a standalone API route for use with the operator’s own tools and traders.
SourceWhat must be checked before using OneFeed?
Confirm the exact producers, markets and release configuration. UOF Alpha Odds support is listed as in progress. The technical page says enhanced InnBets/InnPlay cannot be combined with Alpha Odds. External content contracts remain the customer’s responsibility.
Source