By Shape Games

Front End

A player-facing frontend for betting and casino experiences, with native technology and configurable content controls.

The offering

What Front End does

Shape Games’ frontend is the user-experience layer around connected betting and gaming systems. The supplier documents native interfaces, casino and retail presentation and a control panel for layouts, promotions and content. Current commercial enquiries are directed to Kambi.

Confirm which backend adapters and delivery package are included. Use the same tests for sign-in, account restrictions, odds changes, bet confirmation and game-launch failures across devices. Agree ownership of custom code, store submissions and release testing. Historical descriptions of SDK and managed options should be checked against the current proposal rather than treated as identical commercial packages.

Who should explore it?

Operators adding or rebuilding the experience layer of an existing gaming stack.

  • Build branded gaming interfaces
  • Unify player journeys across channels

Documented capabilities

  • Native frontend
  • Configurable layouts and content
  • Backend integrations

Reported in the linked public sources. We have not independently tested these capabilities.

Product details

Product role
Frontend and user-experience layer, distinct from the account ledger.Source
Content control
Layouts, promotions and games can be managed through a control panel.Source

Delivery & commercial details

Delivery & integration
Agree the current Kambi/Shape implementation package, backend connectors and device scope.
Pricing
Request a proposal that separates implementation, recurring or usage charges, support and third-party costs.

Confirm market availability, rights, service levels and contractual terms for your implementation. API availability alone does not establish a named integration.

Buyer questions, answered

Can the frontend connect to other backend systems?

Kambi’s current description includes connections to PAM, odds, casino and CRM services.

Source
Are mobile and retail listed as separate products here?

They are channels within the documented frontend offer.

Source