By Cellxpert

Cellxpert Platform

Affiliate tracking and attribution connected to NGR rules, partner reporting and invoice approval.

The offering

What Cellxpert Platform does

Cellxpert tracks click, registration and deposit events using server-to-server and pixel-based methods. Partner hierarchies and brand-specific relationships connect those events to commission and reporting rules.

For iGaming, the platform includes configurable NGR calculations and CPA, revenue-share and hybrid plans. Invoice approval and accounting exports support finance operations; actual transfer arrangements should be confirmed for the operator’s payment setup.

Who should explore it?

Operators comparing affiliate transparency, custom NGR logic and event-level attribution.

  • Partner attribution
  • Multi-brand affiliate programmes
  • Commission and invoice review

Documented capabilities

  • Postback management
  • NGR calculations
  • Partner portal

Reported in the linked public sources. We have not independently tested these capabilities.

Product details

Product role
Affiliate tracking and attribution connected to NGR rules, partner reporting and invoice approval.Source
Delivery and integration
Integrated platform using S2S postbacks and pixel tracking; the partner portal includes API access.Source
Pricing and packaging
No public contract price was established from the reviewed pages; request a scoped quote.Source
Scope and coverage
Affiliate and IB programmes; dedicated iGaming configuration is described.Source
Tracking
Server-to-server postbacks and validated pixel tracking.Source
Commission models
CPA, revenue share and hybrid plans with configurable NGR.Source
Reporting access
Partner portal with API access, cohort/trend reporting and Ask AI.Source
Settlement
Affiliate invoices, operator approval, audit trail and accounting export.Source

Delivery & commercial details

Delivery & integration
Integrated platform using S2S postbacks and pixel tracking; the partner portal includes API access.Source
Pricing
No public contract price was established from the reviewed pages; request a scoped quote.Source

Confirm market availability, rights, service levels and contractual terms for your implementation. API availability alone does not establish a named integration.

Buyer questions, answered

Can a programme customise NGR?

Yes. The supplier describes calculations by product, affiliate and brand.

Source
Can affiliates manage postbacks?

The platform describes partner-managed postback permissions and test/refire tools.

Source
Is Ask AI a separate software listing here?

No. The reviewed materials present it as a reporting capability within Cellxpert.

Source