Alpha Odds
A pricing model that adapts pre-match and in-play odds to an individual sportsbook’s exposure and betting activity.
Supplier popularity82%By Betfair
Exchange API
API access to Betfair Exchange prices, available liquidity, traded volumes and market status, with separate commercial licensing and data-access conditions.
The offering
What Exchange API does
Betfair Exchange API exposes data from the Betfair Exchange. Buyers can retrieve back and lay prices, amounts available at each price and traded volumes through market-book requests or Stream subscriptions. Market filters and state fields distinguish pre-event and in-play markets.
The prices originate in one exchange rather than a bookmaker pricing service or multi-bookmaker collection. Company use of Exchange data requires the relevant commercial licence. Delayed development access and live access have different conditions; Betfair’s Delayed key uses production markets, not a virtual-money sandbox. The API also documents order and account operations, which should be scoped separately from a data-only integration.
Who should explore it?
Trading, data and product teams procuring exchange-origin prices and market-state information for an authorised business use.
- Retrieve exchange price and liquidity data
- Monitor pre-event and in-play market state
- Consume selection results after market settlement
Documented capabilities
- Back and lay price ladders
- Available amounts and traded volumes
- Market-book requests and Stream subscriptions
- Pre-event and in-play state filters
- Post-settlement selection statuses
Reported in the linked public sources. We have not independently tested these capabilities.
Capability evidence
Product evidence reviewed · Reviewed · Review due
Documented means supported by the cited supplier material, not independently tested. Unknown is not a negative finding. Conditional capabilities do not count as strict matches. Evidence applies to the named product only; it does not establish live integrations, contractual availability or measured outcomes.
| Capability | Evidence status | Scope and sources |
|---|---|---|
| Pre-match odds | Documented | Price retrieval applies to Exchange markets selected by start time and non-in-play state.
|
| Live odds | Conditional | Stream subscriptions provide Exchange price updates for in-play markets. Conditions: Live Stream requires an activated Live Application Key and a fully verified, funded account; the commercial use must be covered by the applicable licence.
|
| Player prop odds | Not established | The available product evidence does not establish this capability. |
| Bet Builder pricing | Not established | The available product evidence does not establish this capability. |
| Odds feed API | Documented | Betfair documents machine-readable back/lay prices and volumes through market-book requests and Stream subscriptions.
|
| Market settlement feed | Documented | listMarketBook supplies WINNER and LOSER selection outcomes after a market has settled.
|
| Odds customisation | Not established | The available product evidence does not establish this capability. |
| Multi-bookmaker odds | Not established | The available product evidence does not establish this capability. |
Product details
- Product role
- Betfair Exchange market-data access, including prices, volumes and liquidity; the data originates in one exchange.Source
- Delivery and integration
- Retrieve back/lay prices and traded data through listMarketBook/listRunnerBook or subscribe through the Stream API.Source
- Pricing and packaging
- Betting operators and companies have an Exchange Data Licence route, distinct from software-vendor and odds-publisher licensing.Source
- Scope and coverage
- The commercial data offer covers Betfair Exchange sports, racing and politics markets; confirm the markets and permitted use in the licence.Source
- Pre-match scope
- Exchange markets can be filtered by start time and non-in-play state, with prices retrieved for the selected markets.Source
- Live-odds scope
- Live Stream access requires a Live Application Key and a fully verified, funded account; delayed Stream access has different timing.Source
- Settlement
- After a market settles, listMarketBook can return selection statuses such as WINNER and LOSER. Correction procedures require separate confirmation.Source
- Latency
- Delayed Application Key prices use variable 1–180-second snapshots. This describes delayed access, not a Live-key latency SLA.Source
Delivery & commercial details
- Delivery & integration
- Retrieve back/lay prices and traded data through listMarketBook/listRunnerBook or subscribe through the Stream API.Source
- Pricing
- Betting operators and companies have an Exchange Data Licence route, distinct from software-vendor and odds-publisher licensing.Source
Confirm market availability, rights, service levels and contractual terms for your implementation. API availability alone does not establish a named integration.
Buyer questions, answered
Are these bookmaker-generated or multi-bookmaker odds?
The source is the Betfair Exchange, including its prices, volumes and liquidity. This profile covers exchange-origin data.
SourceWhich licence should a business evaluate?
Betfair lists a company or betting-operator Exchange Data Licence separately from software distribution, odds publishing and exchange white-label arrangements. A KYC-verified account is required.
SourceIs the Delayed Application Key a sandbox?
No. Betfair states that it uses the production Exchange with delayed price data, rather than a virtual-currency testing environment.
SourceHow does delayed Stream access differ from live Stream?
Delayed Stream combines changes into three-minute batches. Live Stream requires a Live Application Key and a fully verified, funded account.
SourceDoes the API expose settlement results?
Its market-book response provides WINNER and LOSER selection statuses after settlement. This is market-result data; an operator still needs to agree its own mapping and correction process.
Source