{"apiVersion":"1","missingFactMeaning":"Not recorded means no sourced value is recorded in this profile. It does not mean the capability is unavailable.","capabilityEvidenceMeaning":"Documented means supported by the cited supplier material, not independently tested. Unknown is not a negative finding. Conditional capabilities do not count as strict matches. Evidence applies to the named product only; it does not establish live integrations, contractual availability or measured outcomes.","item":{"id":"997","slug":"optikpi-crm-platform","name":"CRM Platform","canonicalUrl":"https://igamingdiscovery.com/products/optikpi-crm-platform","supplierSlug":"optikpi","supplierName":"OptiKPI","supplierUrl":"https://igamingdiscovery.com/suppliers/optikpi","productTypeSlugs":["crm-platforms","player-analytics"],"kind":"software","summary":"An iGaming CRM combining player profiles, segmentation, multichannel campaigns, workflow automation and analytical reporting.","description":"OptiKPI combines a customer data layer with player profiles, audiences, campaign tools and lifecycle workflows. Its product material describes individual activity and preferences, behavioural segmentation, event-triggered campaigns, A/B tests with control groups, and dashboards for player and campaign analysis.\n\nThe current homepage also describes AI assistance for analytical questions, predictive player signals, audience creation and campaign content. It expressly retains human review before execution. Package selection matters: reporting, Customer 360, integrations and infrastructure options have tier or add-on scope that should be confirmed in the proposal.","buyerFit":"Operator CRM, retention and player-analysis teams connecting player data to reviewed lifecycle campaigns.","useCases":["Build lifecycle audiences from player events","Run and compare retention campaigns","Review player behaviour and campaign results"],"capabilities":["Player profiles and audiences","Multichannel campaign workflows","A/B tests and control groups","Player and campaign analytics","AI assistance with human review"],"delivery":"First-party data enters through an API-based pipeline with configurable modelling and data-stream monitoring.","pricing":"Published MAU-based pricing is accompanied by Starter, Scale-up, Growth and Enterprise scope, with selected features and integrations offered as add-ons.","website":"https://www.optikpi.com/platform/","attributes":[{"key":"role","label":"Product role","value":"An integrated CRM and customer-data platform for player engagement and analysis.","sourceUrl":"https://www.optikpi.com/platform/"},{"key":"delivery","label":"Delivery and integration","value":"First-party data enters through an API-based pipeline with configurable modelling and data-stream monitoring.","sourceUrl":"https://www.optikpi.com/data-pipeline/"},{"key":"pricing","label":"Pricing and packaging","value":"Published MAU-based pricing is accompanied by Starter, Scale-up, Growth and Enterprise scope, with selected features and integrations offered as add-ons.","sourceUrl":"https://www.optikpi.com/pricing/"},{"key":"coverage","label":"Scope and coverage","value":"Player onboarding, ongoing engagement, retention, reactivation and VIP workflows are described within the platform.","sourceUrl":"https://www.optikpi.com/platform/"},{"key":"channels","label":"Channels","value":"The current offer lists email, SMS/MMS, push, WhatsApp, player inbox, pop-ups, bonus interactions and webhooks; connection scope must be agreed.","sourceUrl":"https://www.optikpi.com/"},{"key":"data-input","label":"Data inputs","value":"Gameplay, transaction and behavioural inputs are combined with player value, preferences and communication history.","sourceUrl":"https://www.optikpi.com/"},{"key":"experimentation","label":"Experimentation","value":"Campaign tools describe A/B testing, control groups, goal tracking and attribution of campaign value.","sourceUrl":"https://www.optikpi.com/campaign/"},{"key":"outputs","label":"Outputs","value":"Dashboards and configurable pivot-style or drag-and-drop reports can use ingested data, with reusable report templates and export/sharing.","sourceUrl":"https://www.optikpi.com/advanced-reporting/"}],"faqs":[{"question":"Are Customer 360 and analytics separate products here?","answer":"They are described as parts of the OptiKPI platform. This listing keeps the integrated offer together; confirm the subscribed module scope.","sourceUrl":"https://www.optikpi.com/platform/"},{"question":"Can a campaign be measured against a control group?","answer":"The campaign page explicitly describes A/B testing and control groups. Agree assignment, measurement windows and interpretation for the campaign being evaluated.","sourceUrl":"https://www.optikpi.com/campaign/"},{"question":"Does Copilot remove human approval from campaign execution?","answer":"The current homepage says human review remains part of the AI workflow and decisions can be reviewed before execution.","sourceUrl":"https://www.optikpi.com/"},{"question":"Are all features included in the entry package?","answer":"No. The pricing material identifies tiers and add-ons, including differences in advanced reporting, Customer 360 and integration scope.","sourceUrl":"https://www.optikpi.com/pricing/"},{"question":"Which controls are described for lifecycle workflows?","answer":"The workflow page describes conditional branches, A/B paths, delays and re-enrolment settings for configuring player journeys.","sourceUrl":"https://www.optikpi.com/workflow/"},{"question":"What context is available in a player profile?","answer":"Customer 360 combines individual activity history, value metrics, engagement patterns, product affinity and preferences. Confirm the subscribed module scope.","sourceUrl":"https://www.optikpi.com/customer-360/"}],"sources":[{"label":"Platform — integrated CRM and analytical features","url":"https://www.optikpi.com/platform/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Player lifecycle CRM, profiles, audiences, campaigns and reporting within one product."},{"label":"Current homepage — AI workflow and approval boundary","url":"https://www.optikpi.com/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Player signals, inputs, channels and AI assistance with explicit human review before execution; numerical outcome claims are not adopted."},{"label":"Pricing — tier and add-on scope","url":"https://www.optikpi.com/pricing/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"MAU-based pricing, plan names, advanced-feature and integration scope; not an operator-specific quote."},{"label":"Data pipeline — first-party ingestion","url":"https://www.optikpi.com/data-pipeline/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"API ingestion, configurable modelling and data-stream monitoring."},{"label":"Campaign — experimentation and triggers","url":"https://www.optikpi.com/campaign/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"A/B testing, control groups, campaign goals and time/event-based triggers."},{"label":"Workflow — journey controls","url":"https://www.optikpi.com/workflow/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Condition branches, testing, re-enrolment, delays and workflow reporting."},{"label":"Advanced reporting — analytical outputs","url":"https://www.optikpi.com/advanced-reporting/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Pivot-style and drag-and-drop reporting with reusable templates and export/sharing."},{"label":"Customer 360 — individual player context","url":"https://www.optikpi.com/customer-360/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Individual activity, value, preferences, product affinity and engagement views."}],"reviewedAt":"2026-10-10T00:00:00.000Z","capabilityProfile":{"vocabularyVersion":"2026-10-10.4","scope":"product","reviewState":"reviewed","reviewedAt":"2026-10-10","reviewDueAt":"2027-04-08","facts":[{"capabilityId":"managed-data-warehouse","label":"Managed data warehouse","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"event-level-history","label":"Historical event-level data","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"shared-metric-definitions","label":"Shared metric definitions","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"custom-metrics","label":"Custom business metrics","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"natural-language-analytics","label":"Natural-language analytics","status":"documented","summary":"The platform’s AI assistance answers analytical questions about player and campaign data in plain English.","conditions":null,"sources":[{"id":"optikpi-current-ai-workflow","url":"https://www.optikpi.com/","title":"iGaming CRM Powered by AI — current product workflow","publisher":"OptiKPI","checkedAt":"2026-10-10","supports":"Current product FAQs describe analytical questions in plain English, player and campaign analysis, and human review before AI-supported execution."}]},{"capabilityId":"multi-step-investigations","label":"Multi-step investigations","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"autonomous-investigations","label":"Autonomous investigations","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"proactive-monitoring","label":"Proactive monitoring","status":"documented","summary":"Player monitoring supports configured alerts for behavioural signals such as deposit velocity and unusual session duration.","conditions":null,"sources":[{"id":"optikpi-player-monitoring","url":"https://www.optikpi.com/real-time-player-analytics-igaming-operators/","title":"Real-Time Player Analytics for iGaming Operators","publisher":"OptiKPI","checkedAt":"2026-10-10","supports":"The product-specific section describes monitoring player activity with configured behavioural alerts, including deposit-velocity and session-duration signals."}]},{"capabilityId":"scheduled-ai-investigations","label":"Scheduled AI investigations","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"mcp-analytics-access","label":"Analytics access through MCP","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"ai-generated-reports","label":"AI-generated analytical reports","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"data-export-api","label":"Data export API","status":"unknown","summary":null,"conditions":null,"sources":[]},{"capabilityId":"direct-sql-access","label":"Direct SQL access","status":"unknown","summary":null,"conditions":null,"sources":[]}]},"facts":[{"key":"purpose","label":"Product purpose","value":"An iGaming CRM combining player profiles, segmentation, multichannel campaigns, workflow automation and analytical reporting.","status":"recorded","sourceUrl":null,"sources":[]},{"key":"buyerFit","label":"Buyer fit","value":"Operator CRM, retention and player-analysis teams connecting player data to reviewed lifecycle campaigns.","status":"recorded","sourceUrl":null,"sources":[]},{"key":"role","label":"Product role","value":"An integrated CRM and customer-data platform for player engagement and analysis.","status":"recorded","sourceUrl":"https://www.optikpi.com/platform/","sources":[{"label":"Platform — integrated CRM and analytical features","url":"https://www.optikpi.com/platform/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Player lifecycle CRM, profiles, audiences, campaigns and reporting within one product."}]},{"key":"coverage","label":"Scope and coverage","value":"Player onboarding, ongoing engagement, retention, reactivation and VIP workflows are described within the platform.","status":"recorded","sourceUrl":"https://www.optikpi.com/platform/","sources":[{"label":"Platform — integrated CRM and analytical features","url":"https://www.optikpi.com/platform/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Player lifecycle CRM, profiles, audiences, campaigns and reporting within one product."}]},{"key":"channels","label":"Channels","value":"The current offer lists email, SMS/MMS, push, WhatsApp, player inbox, pop-ups, bonus interactions and webhooks; connection scope must be agreed.","status":"recorded","sourceUrl":"https://www.optikpi.com/","sources":[{"label":"Current homepage — AI workflow and approval boundary","url":"https://www.optikpi.com/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Player signals, inputs, channels and AI assistance with explicit human review before execution; numerical outcome claims are not adopted."}]},{"key":"data-input","label":"Inputs","value":"Gameplay, transaction and behavioural inputs are combined with player value, preferences and communication history.","status":"recorded","sourceUrl":"https://www.optikpi.com/","sources":[{"label":"Current homepage — AI workflow and approval boundary","url":"https://www.optikpi.com/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Player signals, inputs, channels and AI assistance with explicit human review before execution; numerical outcome claims are not adopted."}]},{"key":"experimentation","label":"Experimentation","value":"Campaign tools describe A/B testing, control groups, goal tracking and attribution of campaign value.","status":"recorded","sourceUrl":"https://www.optikpi.com/campaign/","sources":[{"label":"Campaign — experimentation and triggers","url":"https://www.optikpi.com/campaign/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"A/B testing, control groups, campaign goals and time/event-based triggers."}]},{"key":"outputs","label":"Outputs","value":"Dashboards and configurable pivot-style or drag-and-drop reports can use ingested data, with reusable report templates and export/sharing.","status":"recorded","sourceUrl":"https://www.optikpi.com/advanced-reporting/","sources":[{"label":"Advanced reporting — analytical outputs","url":"https://www.optikpi.com/advanced-reporting/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"Pivot-style and drag-and-drop reporting with reusable templates and export/sharing."}]},{"key":"model-validation","label":"Model evidence","value":null,"status":"not_recorded","sourceUrl":null,"sources":[]},{"key":"delivery","label":"Delivery & integration","value":"First-party data enters through an API-based pipeline with configurable modelling and data-stream monitoring.","status":"recorded","sourceUrl":"https://www.optikpi.com/data-pipeline/","sources":[{"label":"Data pipeline — first-party ingestion","url":"https://www.optikpi.com/data-pipeline/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"API ingestion, configurable modelling and data-stream monitoring."}]},{"key":"pricing","label":"Pricing","value":"Published MAU-based pricing is accompanied by Starter, Scale-up, Growth and Enterprise scope, with selected features and integrations offered as add-ons.","status":"recorded","sourceUrl":"https://www.optikpi.com/pricing/","sources":[{"label":"Pricing — tier and add-on scope","url":"https://www.optikpi.com/pricing/","checkedAt":"2026-10-10T00:00:00.000Z","publisher":"OptiKPI","supports":"MAU-based pricing, plan names, advanced-feature and integration scope; not an operator-specific quote."}]}]}}